[Oh, good, because this is quite an entertaining conversation for him. It's been a while since he's talked business.] I would suggest, too, that you try to generally raise awareness of the organization through the members themselves. Have them wear some sort of uniform or symbol--something to identify them as part of the group. That's what all the guilds back home did, mine included. It'll help potential clients know who to go to if they need a service done.
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