It's descriptive. You hear about Brave Vesperia and you think, "Okay. So what do they even do?" I don't know. Do you? Half the time people think we're supposed to protect the town! But the Build Guild makes it obvious what we do. Nobody has to go in the guide to look us up to figure out whether or not we're fighting evil or building sheds. It's right there in the name. Instant advertising!